PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
This internship is for Summer 2021.
Retail Marketing – Channel Development Intern
San Mateo, CA
Our Team
North America Business Operations brings together staff from the United States and Canada, with a passion for engaging PlayStation gamers with relevant and entertaining products. This area of Sony Interactive Entertainment is a key revenue contributor and continues to evolve with the industry to build new business opportunities. We are looking for individuals who are motivated by being part of a truly global team, working together at the forefront of digital content distribution.
The Role
Reporting to the Retail Marketing Strategy Lead, the Channel Development Intern will work to develop and deliver programs aimed to advance our Channel development business. You will provide marketing support to key business channels like PC, Telco and Digital at Retail in North America. You will work on channel marketing efficiency testing, customer segmentation, insights, preference, competitive landscape, and local market conditions all leading toward to identify incremental sales opportunities. You will help drive rapid new business sales growth and strategy in conjunction with Sales Operations to effectively execute Go-To-Market strategy. You will also combine structured thinking anchored in data, communication and influencing, and cross-functional project implementation and change management at scale.
The ideal candidate is a hardworking and dynamic teammate, with a strong attention to detail, an analytical mind and someone who can push things forward in a fast-paced commercial environment.
Key Duties And Responsibilities
- Participate in the developing, managing and implementing marketing strategies and plans for assigned campaigns and product launches.
- Bring strategy to life by developing assigned communications initiatives within the full marketing mix – creative, media, content.
- Assist in the development of consumer insights to develop effective communication strategies and consumer messaging that resonates at retail.
- Track and manage communication initiatives through 360 campaign development process.
- Own and maintain ongoing communications calendar. Collaborate with Retail Marketing and Brand teams to ensure all communications initiatives are accounted for and make recommendations on how to best phase communications initiatives to retail.
- Provide weekly/monthly dashboard to monitor campaigns. Conduct and share campaign post-mortems with broader retail and brand marketing teams.
- Extend marketing messaging priorities into all retail banners.
Experience & Skills:
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- Pursuing a Bachelor’s or Master’s degree and/or within 1 year of their post-graduation date
- Proven ability to drive process improvement from building sales programs to drive business growth with end-to-end ownership from ideation to goal achievement.
- Experience problem solving and being a “connector” across teams through supporting a program against KPIs through completion.
- Passionate – Creative and upbeat teammate who embraces change and a desire to continually improve.
- Commercial – Inventive in finding solutions to business problems. Solid ability to execute on strategic vision with a keen sense to activate tactical initiatives, simultaneously. Innate ability to understand and articulate market performance, analyze, and come to optimized business solutions including tailored promotions and campaigns.
- Agile – Ability to develop recommendations to constantly evolving market dynamics and conditions. Proven ability in applying various techniques to develop successful market strategies.
- Collaborative – Strong communication skills with a proactive attitude. Delivery focused. Forward thinking and proven experience in the ability to plan, collaborate, negotiate and provide an optimal business solution.
- Mindful – Able to work on a team that crosses multiple countries and time zones. Flexibility and capacity to collaborate with global counterparts and global business operations.
- Highly proficient in collaboration tools, Microsoft Excel, and PowerPoint.
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.
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