Digital Marketing Internship

Sony Corporation of America

Sony Corporation of America, located in New York, NY , is the U.S. headquarters of Sony Corporation, based in Tokyo, Japan. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Mobile Communications (USA) Inc., Sony Interactive Entertainment LLC., Sony Pictures Entertainment Inc., Sony Music Entertainment, and Sony/ATV Music Publishing LLC. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com .

 

Position Summary

 

We are looking for a Digital Marketing intern who will assist with and learn about Sony Corporation of America’s brand marketing process, from content ideation to media and channel planning through to measurement. The ideal candidate will have a solid understanding of the digital and social space, a passion for entertainment, along with a creative and performance driven mindset.

 

For the duration of the internship, the intern will own a project to showcase how Sony can better resonate with Gen Z in the U.S. The project will encompass all aspects of digital brand marketing inclusive of creative, and digital media. The intern will also provide day-to-day support for the Digital Marketing team, which will inform their final project.

 

Responsibilities

Maintenance – Assist with day-to-day account maintenance tasks inclusive of creative material distribution and billing. Capture and distribute meeting recap notes to internal team members, summarizing all deliverables and next steps. Monitor timing of deliverables to ensure POC’s are on track.

Activation – Maintain and review creative delivery documentation to ensure proper ad set-up in relation to the approved media plan. Maintain flowcharts and media plans to guarantee they are up to date after changes are made. Ensure proper legal documentation is signed and delivered to the agency prior to launch.

Reporting – Monitor weekly pacing reports from agencies to ensure campaigns are delivering in full and communicating when issues arise. Use learnings drawn from data to effectively make optimization recommendations during flight or for future.

Research & Present – Analyze “best-in class” digital marketing from competitors to inform project. Present findings on how Sony can better target Gen Z using both internal knowledge of the brand, as well as competitive.

Other tasks might include: Organic planning/publishing and copy creation

 

Qualifications

At least a Junior (based on accumulated credits) at a College/University

Graduate level students will be considered for this opportunity

Major in Marketing, Communications or Business Management preferred

Previous relevant experience is preferred in Digital Media

Proficiency with Microsoft Office, including PowerPoint, Word and Excel

All candidates must be authorized to work in the US

 

Sony is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.

 

Disability Accommodation for Applicants to Sony Corporation of America

 

Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.

 

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