Virtual Marketing Analytics Intern, Summer 2021

Warner Bros. Entertainment

The WarnerMedia Story

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.


The Job

WB Games is the interactive home of some of the most iconic brands in entertainment. From Mortal Kombat and Batman to Harry Potter and LEGO, our storytelling and unique player experiences reach millions of gamers across the world.


WB Games is looking for a highly motivated Intern on the Marketing Analytics and Player Engagement team who will help develop measurement strategy and practices for Influencer analytics (i.e., Twitch stream data). This includes building a segmentation model, developing business intelligence dashboards, and leveraging text analytics to uncover insights from unstructured social media data.


The Daily

Create Twitch Streamer/Influencer Segmentation Model


Leverage your skills in Python and/or R to build a segmentation framework and construct the model

Evaluate a wide range of twitch metrics to include in a segmentation model

Deliver a final report and segmentation methodology to enable teams to leverage the model for identifying appropriate influencer partners to promote new and existing game titles

Create Twitch KPI Dashboards in Looker (BI Tool)


Working with Marketing Analytics team to design new KPI dashboard(s) from Twitch Metrics

Build and implement dashboards for sharing across teams

Analyze social media data to deliver topic and sentiment analysis


Leverage text analytics methods through the NetBase tool to create topical themes and associated sentiment levels

Collaborate with Marketing Analytics team to create a suite of topics and themes that can be used across owned and competitive titles to measure and benchmark performance

Suggest and build topic & sentiment data displays to be included in regular KPI reports



The Essentials


2+ years demonstrated experience in providing marketing analytics support and solutions, including statistical analysis and models, B.I. dashboards, and reporting.

Pursuing a degree in a quantitative discipline (e.g., statistics, data science, computer science, behavioral science, applied mathematics, operations research) or another related discipline.

Work with large data sets (structured & unstructured) to apply supervised and unsupervised algorithms to extract meaningful insights.

Apply advanced statistical models, and machine learning techniques to complex data sources.

Competent with programming languages such as Python and R

Work with data visualization tools (eg., Tableau, Power BI, etc.)

Present persuasive recommendations to stakeholders, including ability to communicate complex ideas and recommendations that highlight a clear decision framework based on analysis and experience.

Proficiency in MS Office (Word, PowerPoint, and Excel)

Passion for gaming

Experience with Text Analytics or Natural Language Processing (NLP)


Internship Program


Students must be currently enrolled in a college degree program for full duration of the internship.

Summer 2021 program dates are June 7th – August 13th; must be available for full program duration.

Must be able to accommodate full-time schedule (40 hours/week) for full program duration.

Fully remote/virtual experience; company owned laptop provided for the duration of the internship program.

Salary based on office location; relocation is not provided.

This position is targeted toward upperclassmen and graduate students.


The Perks


Hands-on work with passionate, talented team members in your field

Networking opportunities with industry-leading professionals

Engaging events including executive speakers sessions, professional development workshops, and more

Opportunity to join the WarnerMedia family of powerhouse brands


Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.


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