Product Manager, Video Conferencing

Full job description

About Aver Information

Founded in 2008, AVer is an award-winning provider of technology and video collaboration camera solutions that improve productivity and enrich learning. AVer’s solutions leverage the power of technology to help people connect with one another to achieve great things. We strive to provide industry leading service and support that exceeds our customer’s expectations. We are also deeply committed to our community, the environment and employ stringent green processes in all we do. To learn more about AVer visit our website at averusa.com.

Position Overview

AVer is seeking a results-driven Product Manager for our Video Conferencing business unit to help shape the future of enterprise video conferencing solutions. This role is designed for an experienced product professional who can take ownership of major initiatives, collaborate with HQ on roadmap strategy, and play a key role in bringing innovative solutions to market.

As a Product Manager, you will be involved in many aspects of the product development cycle, including developing go-to-market product launch plans, training internal and external stakeholders, creating product messaging for marketing and sales, contribute thought leadership content for the marketing team, liaising with end-users to understand customer needs, preparing ongoing competitive analysis in different product categories and identifying product needs with HQ product management.

Job Responsibilities

· Propose and implement a winning go-to-market product strategy.

· Develop product messaging that sets our products apart from others in the market and gives our team unique selling points.

· Develop a deep understanding of our customers’ product usage to identify knowledge gaps and ask informed questions to address them.

· Provide review, feedback, and product expertise to content writers and other marketing team members.

· Plan and participate in the launch of go-to-market campaigns which involve several stakeholders, different departments and sometimes multiple organizations.

· Obtain insights into our customers’ usage of current products, decision processes and buyer personas, through research, interviews, surveys and sales data.

· Communicate the vision and value of our clients’ products to their sales teams, and create sales enablement tools that support and enhance the selling process.

· Create compelling and relevant content with the marketing team such as guides, whitepapers, PPT decks, case studies, videos, website copy and blog posts across a variety of marketing channels.

· Have an in-depth knowledge of our target markets by following and analyzing the enterprise video conferencing industry and technology trends to better help position our products.

· Work with internal teams (graphic design, content writers, and vendors) to communicate and execute your vision for complex assets.

· Take part in, and at times lead, key customer opportunities, presentations, and meetings as needed for the sales team and key resellers.

· Participate in key industry tradeshows and marketing events as needed for your product expertise.

· Test and improve messaging with the marketing team by evaluating campaigns using relevant KPIs and feedback from current customers.

· Conduct ongoing competitive analysis in support of product go-to-market strategies.

· Collaborate with overseas headquarters product and development teams for product roadmap and vision. Lead weekly cadence calls with them and ensure alignment of strategy with roadmap.

· Develop strategic relationships with key customers and technology partners.

Job Requirements

· 3-7 years of experience in product management or product marketing related roles, preferably in hardware or enterprise technology (Video conferencing products a plus, but not required)

· Demonstrated success in launching and managing products in competitive markets.

· Proven ability to develop product messaging, positioning, and go-to-market strategies.

· Strong presentation and communication skills, with experience interfacing directly with customers and executives.

· Ability to balance strategic thinking with hands-on execution.

· Proficient in building a systematic approach for product innovation

· Proven track record of launching successful products

· Great communication and presentation skills

· Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or equivalent work experience.