Marketing and Communication Specialist

Company Name: HCI
Job Location: Ellicott City
Job Type: Full-time
Work Type: Remote

Job Overview:
We are seeking a creative, results-driven Marketing and Communications Specialist to join our growing team. The ideal candidate will possess a strong blend of design expertise, product marketing experience in the SaaS or IT industry, and proficiency with AI-driven content creation tools. If you’re passionate about crafting impactful marketing materials, thrive in fast-paced environments, and excel in both independent and collaborative settings, wed love to connect with you.

Key Responsibilities:

  • Campaign Development Execution: Design and execute marketing campaigns aligned with company objectives and brand identity, ensuring maximum engagement and ROI.
  • Portfolio Management: Create and manage a diverse set of marketing materialsincluding product brochures, presentations, and digital assetsthat are impactful and relevant to target audiences.
  • Graphic Design: Utilize design tools such as, Vimeo, Microsoft Publisher, Figma and other industry-standard software to create visually compelling collateral for sales and marketing teams.
  • Collaboration: Partner closely with the MARCOM (Marketing and Communications) team to ensure creative consistency across campaigns while adhering to industry best practices.
  • Multimedia Content Creation: Produce high-quality multimedia content using tools like Microsoft PowerPoint, Figma, Vimeo, and others to deliver engaging and interactive content.
  • AI Integration: Leverage AI tools to streamline content creation, improve productivity, and generate innovative marketing content.
  • Performance Monitoring: Track, analyze, and report on the effectiveness of campaigns, making data-driven decisions to continuously improve marketing strategies.
  • Time Management: Effectively prioritize and manage multiple projects in a fast-paced environment, ensuring deadlines are consistently met.

Qualifications:

  • Portfolio Submission: A comprehensive design portfolio is required, showcasing a variety of graphic design and product marketing materials that demonstrate creativity and alignment with industry standards.
  • Experience:
  • 1-2 years of product marketing experience in a SaaS or IT company.
  • 2+ years of graphic design experience, with proficiency in Adobe InDesign and/or Microsoft Publisher.
  • Familiarity with Adobe Illustrator and/or Figma or similar is a plus.
  • Experience using video editing tools such as Vimeo or Adobe After Effects is beneficial.
  • 1+ year of hands-on experience with AI-driven tools for content creation (e.g., AI copywriting tools, design automation, etc.).
  • Skills:
  • Strong goal-oriented mindset with a high attention to detail and excellent problem-solving skills.
  • Superior written and verbal communication skills in English.
  • Proven ability to juggle multiple projects, meet deadlines, and thrive under pressure.
  • Open to feedback, adaptable, and eager to continuously learn and grow in the field.

Benefits:

  • Major Medical Plans for health, dental and vision
  • Wellness Plan with complimentary Fitbit
  • Supplemental Insurance Plans at minimal cost
  • 401k plus company match
  • Excellent opportunities for advancement
  • World-class team working with the latest technology

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